One of my many opinions on the mainstream webcommunity in India is that Its still stuck in 1.0 world; where the mainstream media still reigns supreme; a farcry from a 2.0 media world. Agreed blogs are big, bit frankly not even that big unless in the geek circles.
Anyway the point is, in India the web-based social networks are still built by the traction they get on the mainstream media – TV. GoG went the TV way, Scooty girls are starting the same(in newspapers) and now we have DesiMartini the same way. Frankly though DesiMartini never even looks Indian from the ads they beam, well thats another matter altogether. I just happened to go watch the tongue-in-cheek spoof of spiderman – Makkadman. www.makkadman.com. And its hilarious!
And from there I went to DesiMartini and thats where I got an idea of where I saw this UI – FaceBook. Some parts, the fonts and the color combo verbatim lifted off facebook!