(s)team(ed) india

Just narrowly escaped the festival of bumps which I would have subject to had India tied with SL yesterday. Luckily though one of my friends betted on India winning, which though gives the rest of us a chance to kick him to death or mercy.

Fine thinking apart, but what (a)muses me is thinking of the fate of that marketing whizkid whose brainchild were those ads of ‘Pepsi Co – la’, and ‘India Wrist Band’ and many others. Someone says that 150 cr of advertising was resting on team Indias shoulder. I thought that was a fairly small sum to rest on, a 2000 cr looks much better; anyone has any ideas?

As far as I can see Pepsi was betting huge on the Indian campaign. Any other big betters you know?

That apart though, both SL and Bangladesh have been worthy winners of their matches which brings me SL >> Bangladesh >> India >> Bermuda. Hah!


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